In our latest TDR Cannabis Exclusive, we had the privilege of speaking with Brady Cobb, the CEO of Sunburn Cannabis, as he shared his insights on the current landscape of the Florida Adult Use Market and the possibility of its passing.
Cobb highlighted the significance of this issue for many companies operating in Florida, including Trulieve (CSE: TRUL), where CEO Kim Rivers has generously donated close to $50 million to support the initiative’s success.
Beyond the Florida market, our conversation delved into the industry’s overall resurgence and the potential outcomes of important matters such as the passing of SAFE Banking and rescheduling.
With his strong ties to Capitol Hill, Brady Cobb commands respect as one of the industry’s most esteemed executives. Stay informed and catch the latest updates on this crucial topic in our exclusive interview with Cobb.
Timestamps:
0:00 – 2:10 Resurgence of Industry
2:11 – 4:30 Chances of Amendment Passing
4:31 – 9:07 DeSantis Negative Comments About Cannabis
9:08 – 12:19 Does This Feel Different This Time?
12:20 – 18:52 Beverage Will Be Biggest Segment In Industry
18:53 – 21:12 Regulation of the Market
21:13 – 27:46 Honouring My Father
27:47 – 30:45 Importance of Authentic Brand Story
30:46 – 35:35 Where Do You Want To Take Sunburn Cannabis?
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