In this episode, Lauren White, Director of Partnerships at VDX.tv, discusses the challenges and opportunities in cannabis advertising. She highlights the impact of regulations on advertising opportunities and shares strategies for navigating the regulatory landscape. White emphasizes the importance of educational content and engaging visuals in cannabis advertising. She also discusses the use of precise targeting and the major trends shaping the cannabis advertising landscape. Overall, the episode provides valuable insights for cannabis brands looking to effectively advertise in a highly regulated industry.
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Featured Guest(s):
Lauren White, Director of Client Partnerships-Beverage Alcohol & CBD, VDX.tv
https://www.vdx.tv/
Meet The Host(s):
Patricio Liddle, Cannabis Writer – Benzinga
https://www.benzinga.com/author/patricio-liddle-0
Abbey Higginbotham, Cannabis Writer – Benzinga
https://www.benzinga.com/author/abbey-higginbotham
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Chapters
00:00 Introduction
01:03 Background and Role at VDX
03:22 Strategies for Navigating Regulatory Landscape
06:05 Targeting Tactics and Channels for Cannabis Advertising
09:09 Utilizing Educational Content in Cannabis Advertising
11:31 Importance of Engaging Visuals in Cannabis Advertising
13:58 Leveraging Precise Targeting in Consumer Campaigns
15:22 Major Trends Shaping Cannabis Advertising Landscape
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Cannabis Insider – https://www.benzinga.com/money/podcast-show/cannabisinsider/
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Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.
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