Simon Erridge is the Research Director of Curaleaf, a clinic that helps eligible patients with affordable *plant medicine care. In this episode, we explore the story behind the business that can’t say what they sell. We discuss exclusive patient experiences, the limitations this medicine receives from UK regulations as well as the future of the medication. Could your business thrive through only word-of-mouth? What are the challenges the clinic face? What education does Curaleaf bring to doctors and law enforcers? Find out more in this one-of-a-kind episode!
Connect with Simon – https://www.linkedin.com/in/simon-erridge/
Contents:
00:00 coming soon…
01:00 intro
02:23 about Simon
02:50 Simon’s Role
03:30 regulations
04:00 future of treatment
06:28 barriers for entry
08:03 benefits and negatives towards patient experience
11:24 relaxed laws to come?
13:32 collecting patient experiences
16:05 educating patients
16:42 stigma
18:20 emerging research
19:50 marketing limitations
21:15 patient intro
21:36 about Dan
23:38 educating medical professionals
25:17 ease of access for patients
26:48 usage in public
31:40 educating law enforcement
33:05 school story
33:52 medical schools
35:30 outro
35:49 quick-fire questions
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