In a retail webinar series led by Jesse Roberson of Housing Works, the process of onboarding a brand into a store is discussed. This session is part of the preparation for the upcoming Buyers Club event, aiming to equip participants with insights into the retail process. Housing Works, the pioneer adult-use cannabis dispensary in New York State, is affiliated with a non-profit organization focused on aiding individuals dealing with AIDS, homelessness, and substance use issues. Roberson, co-manager and buyer at Housing Works cannabis, delves into the key steps of vendor onboarding. This involves confirming licenses, with a focus on license details, names, and addresses. Crucial product information is sought from vendors, including product names, types, strain descriptions, THC content, photos, and wholesale prices. Roberson highlights the use of Keystone pricing, a strategy involving doubling the wholesale price to set retail prices. The discussion touches on practical aspects like barcode implementation, software tools such as Blaze and RIO, and utilizing sales data for insights into product trends and customer behavior. Roberson also stresses the importance of maintaining flexibility in response to market shifts and evolving consumer preferences. The session ends with Roberson emphasizing the collaborative nature of the industry, likening it to a sports team where all components, from cultivators to processors, work together towards a common goal. This webinar equips retailers with valuable insights into the complex process of onboarding brands and products, essential for a successful retail experience.
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