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When marijuana was outlawed in Arizona, smoking the plant’s flower was the primary way to feel its effects.
Now adults and medical patients can instead choose vape pens, gummies and even beverages.
Machinery filled and sealed a long line of tall slender cans made and sold by the Flower Shop AZ on a recent Thursday morning.
The ingredients are flavored water, some of the psychoactive chemical THC and an injection of carbon dioxide.
Seltzers grew popular as booze drinks. A link with alcohol might chafe some in the marijuana biz. But Vikki Doolitte thinks that it’s spirit makers who should be annoyed.
“We’re coming in on their market share,” Doolitte said.
Doolittle is sales director for a firm called YourWay Cannabis Brands. The publicly traded company owns an Arizona-based extract maker that also does white-labeling of marijuana products known as shatter, diamonds and distillate.
Arizona’s third year of legalized marijuana has been hard for people in the industry. The thumbs of growers have become so green that there is an oversupply. And as multistate operators set up, local brands have to compete for shrinking shelf space in a limited number of dispensaries.
“It’s definitely a big war out there. We’re just out of prohibition,” Doolittle said.
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