Today on The Dales Report Canna Exclusive, we sit down with Jesse Channon, Chief Commercial Officer of Cannabist Holdings, as he sheds light on its growth potential and branding challenges. We cover various aspects, starting with the industry’s parallels to the early days of the internet and the rapid adoption it’s poised to experience.
Explore the thought process behind the company’s name change from Columbia Care to Cannabist and how it aligns with their dedication to the plant and potential integration with Cresco. We talk e-commerce, consumer engagement, and the importance of building internal solutions to address industry gaps, such as the development of Forage, a robust recommendation engine.
There is a dynamic landscape of canna branding, retail, and market share. We discuss the significance of bud tender education, enhancing consumer accessibility, and the challenges of scaling a multi-state canna brand while preserving legacy brands. Delve into the critical aspects of canna regulation and safety in the U.S., emphasizing the need for a regulated market to ensure product quality and safety.
There is a need for more thought leaders and subject matter experts in the canna industry and the potential for on-location video content to provide engaging insights for consumers and investors. We also touch on the hurdles of digital marketing in the canna industry, the evolution of dispensaries, and the creation of inviting environments. We cover product development in the industry, including the growth of edibles and beverages, and the importance of consistent brand experiences.
The information provided in this video is for educational purposes only and should not be considered as financial or investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions.
To see more videos pertaining to the canna industry check out the following: https://www.youtube.com/playlist?list=PLni0KRSCoiAf1vk_ytaDYlQ-SmRNTKl12
E-commerce Boom: Product Development and Digital Marketing | The Dales Report
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Timestamps:
0:00 – 1:58 Canna industry growth and branding with Jesse Channon.
1:59 – 7:29 Canna industry growth and branding.
7:30 – 12:47 E-commerce and consumer engagement in the canna industry.
12:48 – 17:42 Branding, retail, and market share.
17:42 – 21:47 Regulation and safety in the US.
21:48 – 26:14 Marketing and industry growth.
26:15 – 32:19 Industry growth and product development.
32:20 – 36:36 The canna industry growth and media representation.
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