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Statistics Canada released January retail sales for the country, with cannabis sales decreasing from the December levels, down 11.5% to C$400.7 million. December was revised higher to C$451.8 million. The sales were up just 1.2% from a year ago. This was down from the 19.8% August growth rate and the lowest annual growth rate since legalization commenced in December. In 2023, total sales increased 12.5% to C$5.09 billion.
An increase in the number of stores as well as falling flower prices that bring consumers from the illicit market have been boosting sales. In Ontario, the largest province in population, sales were down 14.8% from December and up 1% from a year ago. Alberta, which is the second-largest province, was down 10.1% from December and up 7% from a year ago. Quebec was down 10.0% from December and down 1% from a year ago, while British Columbia was down 9.8% from December as it fell 4% from a year ago.
Hifyre IQ had forecast January sales at C$421.7 million based upon its data, so this was far below the estimate. The data analytics provider has been estimating February sales to be 4.9% lower, which would be 0.2% above the actual actual January level and up 10.0% from a year ago, based upon its data. Hifyre estimates sales outside of flower and pre-rolls at 32.8% in December and 33.0% in January.
The February sales data will be released on April 24th.
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