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“The legalization of adult-use marijuana in Florida is not just a game-changer for the state’s economy but also a defining moment for the entire U.S. cannabis industry,” Headset, a marijuana-focused data company, said in a blog post after the court’s decision.
Already at around $2 billion in medical marijuana sales, “Florida could see $4.9 billion to $6.1 billion in sales” during the first year of recreational marijuana, Headset estimates.
“Florida is unique,” says Kim Rivers, CEO of Trulieve, the leader in the state with more than 130 medical marijuana dispensaries. Trulieve was a main funder of the effort to get the referendum on the ballot, contributing $40 million, but now a broader range of cannabis companies are joining the effort, raising $15 million for the Smart & Safe Florida campaign.
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