Author: ALCHEMY

Elevated. Sublime. Energetic. Soft. Alchemy is transforming the future of cannabis with the opening of Canada’s first highly immersive cannabis retail store in the heart of Toronto. Designed by Paolo Ferrari, Alchemy’s innovative licensed flagship rejects staid cannabis clichés to deliver a cerebral experience infused with artistry, nature, and technology. The aesthetic is directly informed by the brand’s identity, which celebrates the tension that exists in the world of cannabis. Specifically, that it grows naturally in the earth, but still benefits from the worlds of science and artistry to develop high-quality products. Not dissimilar to this alchemic transformation, the flagship…