Author: Tyler McCain

[ad_1] By Tyler McCain Cannabis flower is multifaceted, and enjoyment is highly personalized. Unfortunately, most manufacturers and dispensaries attempt to simplify cannabis to a one-dimensional metric: THC content. This single-minded focus on tetrahydrocannabinol, or  THC, keeps cannabis consumers from accurately determining the best flower for them and creates an inaccurate pricing scale.  More than two decades of cannabis industry experience has shown me that high-THC flower isn’t always the highest quality and is not suitable for every situation. As leaders in the cannabis industry, we must radically shift how we view — and price — cannabis.  Must-Know Cannabis Pricing Metric…